For many asphalt contractors, sealcoating is the service that starts it all. It’s straightforward, profitable, and gives you a foot in the door with commercial and residential clients. But once you’ve built a reliable customer base, the next step toward long-term growth is expanding your services. By adding crack-filling, line striping, and small pavement repairs, you can transform your company from a single-service operation into a full-service pavement maintenance provider.
At Seal-Rite, we’ve worked with contractors across the country who made that leap successfully. They discovered that the right equipment and support can make all the difference when it’s time to grow. Here’s how you can use your Seal-Rite system as a foundation to expand and take on more profitable projects.
Build on a Reliable Sealcoating Setup
A strong sealcoating operation is the foundation of your business. When your equipment performs consistently, your crew works faster, and your reputation grows. Whether you’re using a hand-agitated or SR skid, trailer, or bulk storage tank, a dependable system means you can take on more jobs without worrying about breakdowns or delays.
Seal-Rite’s sealcoating units are built for long-term use and are supported by a large inventory of replacement parts that are always ready to ship. This gives you confidence to book larger contracts and start exploring additional services, knowing your equipment will deliver when it matters most.
Add Crack-Filling for Structural Protection
Crack-filling is the most logical next step for anyone in the sealcoating business. It complements your existing service perfectly, helping clients protect their investment while giving you a chance to increase revenue on every project.
When cracks appear, water seeps in and damages the base layer. Over time, that leads to potholes and major deterioration. By offering crack-filling before sealcoating, you give your customers a complete maintenance solution that stops damage at its source.
Seal-Rite offers everything you need to get started, including melter applicators, hoses, and tools for cleaning cracks before filling them. Billy Goat blowers and Grazors are great for prepping the surface, so the sealant bonds properly. Once you have these tools, crack-filling can become a standard upsell with every sealcoating job.
Incorporate Line Striping for Added Value
Once the surface is sealed and cracks are filled, parking lots need fresh lines. Offering line striping services is a simple way to increase your profit per job while helping customers improve the safety and appearance of their lots.
Seal-Rite trailers and skids are designed with room to carry striping equipment, making it easy to bring everything you need to the job site. You can store paint, layout tools, and even small striping machines without having to run multiple trucks.
Line striping brings in consistent repeat work too. While a quality sealcoat can last several years, painted lines typically need to be refreshed more often. That means customers will call you back for ongoing maintenance, not just one-time projects.
Offer Pothole and Asphalt Repair
To truly become a full-service pavement maintenance company, you’ll want to handle basic asphalt repair. Pothole patching and small asphalt repairs show clients that you can take care of every step of the process, from the surface to the structure.
Start with simple repair tools and materials like cold patch mix or infrared repair systems. Seal-Rite’s bulk storage tanks make it easier to keep materials on hand and ready to use. Add essential accessories like brushes, brooms, and squeegees to keep your crew equipped for any repair job.
Customers appreciate when you can repair before sealing. It shows professionalism and builds trust because you’re helping them extend the life of their pavement instead of just covering up problems.
Develop Maintenance Plans for Recurring Income
Once you’ve expanded your services, it’s time to think about long-term customer relationships. Instead of focusing only on one-time projects, offer preventive maintenance plans. These can include annual inspections, crack-filling, resealing, and re-striping.
Seal-Rite’s reliable, high-capacity equipment makes it easy to manage recurring routes and long-term contracts. With multiple service options, you can schedule work throughout the year and keep your team productive even during slower months. Maintenance plans provide consistent cash flow and give clients peace of mind knowing their pavement is always protected.
Upgrade Your Brand and Marketing
As you expand, your image should evolve too. Update your website, truck graphics, and social media to reflect that you’re more than a sealcoating company. Use before-and-after photos and short videos to show your complete process.
Highlight that you use Seal-Rite equipment, trusted nationwide by professionals who care about quality. Let potential customers see that you have the right tools and experience to handle every stage of pavement maintenance.
Grow with a Partner Who Understands Your Business
Growth can be exciting, but it also requires the right support. Seal-Rite has been helping contractors expand for decades. Our equipment is built in the U.S. with the quality, durability, and precision that pavement professionals depend on. We back every system with immediate parts availability and expert guidance so you can stay productive and profitable.
When you choose Seal-Rite, you’re partnering with a company that’s committed to your long-term success. From your first sealcoating skid to your full-service setup with crack-filling and bulk tanks, we’re here to help your business reach the next level.
Take the Next Step Toward Full-Service Success
Expanding beyond sealcoating isn’t just about adding new tools, it’s about creating a complete service experience for your customers. With Seal-Rite’s dependable equipment and all-in-one support, you can confidently move into crack-filling, line striping, and asphalt repair while growing your profits and your reputation.
Ready to take your business to the next level? Contact Seal-Rite at 573-387-4491today or visit us online for more information!
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